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Malik, Abdul
Universitas Muslim Nusantara Al-Wasliyah
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Journal : JURNAL MUTIARA MANAJEMEN

 1 
PENGARUH PEMANFAATAN DIGITAL MARKETING TERHADAP KEBERLANGSUNGAN KEGIATAN UMKM DI DESA CEMPEDAK LOBANG KECAMATAN SEI RAMPAH KABUPATEN SERDANG BEDAGAI Cici Novita; Abdul Malik
JURNAL MUTIARA MANAJEMEN Vol 6 No 2 (2021): Jurnal Mutiara Manajemen
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51544/jmm.v6i2.2057

Abstract

This study aims to analyze the influence of digital marketing on the sustainability of MSME activities in Cempedak Lobang Village, Sei Rampah District, Serdang Bedagai Regency. In this study, the authors used quantitative data analysis with a population of 475 people who were SMEs in Cempedak Lobang Village, Sei Rampah District, Serdang Bedagai Regency. The sample in this study was obtained using the Slovin formula with an error rate of 10% so that the sample of this study was obtained as many as 83 MSME actors. To find out the results of the study, the authors used research instrument tests, simple linear regression test, t test (partial) and the coefficient of determination test using the SPSS version 20.0 application for windows. The results of a simple linear regression test obtained the equation Y = 24,173 + 0.455X, a positive regression coefficient value indicates that digital marketing has a positive effect on the sustainability of MSME activities. The value of tcount = 4.704 > ttable 1.66388 and a significance of 0.000 <0.05, which means that the digital marketing variable has a positive influence on the sustainability of MSME activities in Cempedak Lobang Village, Sei Rampah District, Serdang Bedagai Regency. The coefficient of determination (R2) of the regression results is 0.215 or 21.5%, meaning that the digital marketing variable explains its contribution to the sustainability of MSME activities by 21.5% while the remaining 78.5% is influenced by other variables not examined in this study.
PENGARUH KOMUNIKASI INTERPERSONAL DAN MOTIVASI KERJA TERHADAP KINERJA KARYAWAN CV.STELLA CATERING Firnanda Rianof; Abdul Malik
JURNAL MUTIARA MANAJEMEN Vol 7 No 1 (2022): Jurnal Mutiara Manajemen
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51544/jmm.v7i1.2514

Abstract

This study aims to determine and analyze the effect of interpersonal communication and work motivation on employee performance CV. Stella Catering. The sampling technique used a saturated sample of 40 respondents. The data collection method used a questionnaire/questionnaire. The results of multiple linear regression analysis obtained the equation Y = 6.448 + 0.353X1 + 0.527X2. In the partial test (t test) the interpersonal communication variable has a positive and significant effect on employee performance with a t-count value of 2.395 > t-table 2.026 and a significant value of 0.022 <0.05 and the work motivation variable has a positive and significant effect on employee performance with a t-value count is 3.495 > t table 2.026 and the significant value is 0.001 < 0.05. Simulative significant test results (F test) interpersonal communication and work motivation variables have a positive and significant effect on employee performance with a calculated F value of 70.552 > F table 3.25 and a significant value of 0.000 <0.05. The results of the coefficient of determination test (R2) obtained an R Square value of 0.792, meaning that the employee performance variable can be explained by 79.2% by interpersonal communication and work motivation variables, while the remaining 20.8% is explained by other variables not included in this study.
PENGARUH PEMANFAATAN DIGITAL MARKETING TERHADAP KEBERLANGSUNGAN KEGIATAN UMKM DI DESA CEMPEDAK LOBANG KECAMATAN SEI RAMPAH KABUPATEN SERDANG BEDAGAI Cici Novita; Abdul Malik
JURNAL MUTIARA MANAJEMEN Vol 6 No 2 (2021): Jurnal Mutiara Manajemen
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51544/jmm.v6i2.2057

Abstract

This study aims to analyze the influence of digital marketing on the sustainability of MSME activities in Cempedak Lobang Village, Sei Rampah District, Serdang Bedagai Regency. In this study, the authors used quantitative data analysis with a population of 475 people who were SMEs in Cempedak Lobang Village, Sei Rampah District, Serdang Bedagai Regency. The sample in this study was obtained using the Slovin formula with an error rate of 10% so that the sample of this study was obtained as many as 83 MSME actors. To find out the results of the study, the authors used research instrument tests, simple linear regression test, t test (partial) and the coefficient of determination test using the SPSS version 20.0 application for windows. The results of a simple linear regression test obtained the equation Y = 24,173 + 0.455X, a positive regression coefficient value indicates that digital marketing has a positive effect on the sustainability of MSME activities. The value of tcount = 4.704 > ttable 1.66388 and a significance of 0.000 <0.05, which means that the digital marketing variable has a positive influence on the sustainability of MSME activities in Cempedak Lobang Village, Sei Rampah District, Serdang Bedagai Regency. The coefficient of determination (R2) of the regression results is 0.215 or 21.5%, meaning that the digital marketing variable explains its contribution to the sustainability of MSME activities by 21.5% while the remaining 78.5% is influenced by other variables not examined in this study.
PENGARUH KOMUNIKASI INTERPERSONAL DAN MOTIVASI KERJA TERHADAP KINERJA KARYAWAN CV.STELLA CATERING Firnanda Rianof; Abdul Malik
JURNAL MUTIARA MANAJEMEN Vol 7 No 1 (2022): Jurnal Mutiara Manajemen
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51544/jmm.v7i1.2514

Abstract

This study aims to determine and analyze the effect of interpersonal communication and work motivation on employee performance CV. Stella Catering. The sampling technique used a saturated sample of 40 respondents. The data collection method used a questionnaire/questionnaire. The results of multiple linear regression analysis obtained the equation Y = 6.448 + 0.353X1 + 0.527X2. In the partial test (t test) the interpersonal communication variable has a positive and significant effect on employee performance with a t-count value of 2.395 > t-table 2.026 and a significant value of 0.022 <0.05 and the work motivation variable has a positive and significant effect on employee performance with a t-value count is 3.495 > t table 2.026 and the significant value is 0.001 < 0.05. Simulative significant test results (F test) interpersonal communication and work motivation variables have a positive and significant effect on employee performance with a calculated F value of 70.552 > F table 3.25 and a significant value of 0.000 <0.05. The results of the coefficient of determination test (R2) obtained an R Square value of 0.792, meaning that the employee performance variable can be explained by 79.2% by interpersonal communication and work motivation variables, while the remaining 20.8% is explained by other variables not included in this study.
Co-Authors Athiya Dwi Anggini Cici Novita Firnanda Rianof Hokber Yenerson Nainggolan Nila Lestari Novita Sristiana Dewi Rizky Setiawan Salmiah Rangkuti shara, yuni Toni Hidayat vika nurhaliza